Design can be a Moneymaker: Behind the Design at SmileCraft

Most dental offices spend nearly 30% of their production on payroll — usually the single largest expense. But with smart design, you can cut labor waste, increase efficiency, improve patient perception, and make your space feel like a modern, high-tech practice.

That was our goal designing SmileCraft, a startup built from the ground up with workflow, efficiency, and technology in mind. Less than one year in, SmileCraft earned 14 five-star Yelp reviews, with patients repeatedly mentioning how “clean,” “organized,” and “high-tech” the office feels.

Here’s how we designed it — and how the practice is saving over $30,000 per year in labor through smart planning.

✅ Step 1: Centralize Sterilization

We worked with Kappler Design to locate sterilization within 40 feet of every operatory. According to Dental Economics, the average assistant walks into sterilization about 100 times per day. When it’s too far away, that time adds up quickly.

💰 Real impact:

• Extra 30 seconds per trip

• 100 trips/day = 50 minutes wasted/day/assistant

• At $20/hour, that’s $5,940/year per assistant

• With 2 assistants = $11,880/year saved

✅ Step 2: Use Tubs and Cassettes

SmileCraft standardized their setup using instrument cassettes and color-coded procedure tubs. Instead of hand-washing, ultrasonicing, drying, and sorting every instrument set, they use a Scican instrument washer and central prep area.

💰 Real impact:

• 40 hours saved/month (Dental Economics)

• At $20/hour = $9,600/year saved

✅ Step 3: Single-Entry Operatories

Each operatory features a single private entry and a 6-foot rear cabinet, giving staff more usable storage at the 12 o’clock position. This reduces the need to leave the room and keeps procedures flowing smoothly.

💰 Real impact:

• Missed supply trips: 2 minutes/trip × 4 trips/day = $950/year

• Faster op turnover with organized tubs/cassettes = $4,276/year saved

• Total: $5,226/year saved

✅ Step 4: Leave Working Space Around the Chair

We maintained at least 3 feet around the treatment center and 2 feet behind the rear cabinet, allowing the doctor and assistant to move freely and access the 12 o’clock position without adjusting the chair or patient.

💰 Real impact:

• 30 seconds saved per patient = ~$1,500/year in doctor time
  (Based on 10 patients/day, 20 days/month, $1.25/min value)

✅ Step 5: Standardize Op Layouts

Every operatory is organized the same way — doctor drawer on the left, assistant and hygiene drawers on the right — using Kappler drawer inserts. This eliminates guesswork and increases confidence for the entire clinical team.

💰 Real impact:

• 1 minute saved per procedure × 6/day = ~$1,875/year
  (Based on combined staff time at $1.25/min)

🔢 Total Estimated Annual Labor Savings

Centralized Steri $11,880

Tubs & Cassettes $9,600

Single Entry + Turnover $5,226

Clear Working Space $1,500

Op Standardization $1,875

Total $30,081/year

Want your next office to work this hard for you?

Why Intelligent Design Matters – Rethinking Operatory Layout

Intelligent design is the foundation of a successful dental office. Too often, I see projects that launch with pre-set plans and layouts—without optimizing space, workflow, or aesthetics. Many in the industry default to what’s familiar, missing key opportunities to elevate the patient experience, improve profitability, and streamline clinical flow.

One of the most critical early design decisions is operatory layout strategy. This choice impacts every aspect of how the office functions day-to-day and how it will scale into the future.

There are essentially three primary ways to configure operatories in a dental practice. The example below highlights a single-entry layout, and why it’s worth strong consideration:

1. Capacity Advantage – More Ops in the Same Space

In a 65' span, a single-entry layout can often accommodate one additional operatory compared to a dual-entry design. In larger offices, this difference can grow to two or even three extra operatories—without sacrificing comfort or functionality. That’s a major advantage in long-term production potential and ROI.

2. Operatory Space & Ergonomics

In this example, the layout provides generous space around the chair, including 4 feet of clear space on the doctor’s side. This supports an open, comfortable feel and unrestricted movement for both the doctor and assistant.

Critically, the design accommodates full access to the 12 o’clock position—essential for ergonomic treatment of the upper palate (mirror view) and lower arch (direct vision). Many outdated layouts ignore this position entirely, limiting clinical flexibility.

There’s also intentional space for guest seating and patient belongings, creating a more thoughtful and accommodating experience.

3. Privacy & Sound Isolation

Single-entry design naturally enhances patient privacy. It creates a quiet, enclosed space where patients feel secure discussing their health history or simply relaxing while waiting for the doctor.

From a team perspective, the reduction in noise pollution is significant. Gone are the days of blasting music to cover up suction, handpieces, and HIPAA-sensitive conversations. With a door closed, the difference is night and day.

4. Integrated Storage & Technology

Modern rear cabinets give assistants easy access to all supplies without needing to leave the room or spin to a side cabinet—supporting uninterrupted patient care and reducing unnecessary movement.

New technologies and 21st-century call systems allow assistants to stay focused in the operatory rather than running back and forth for materials.

5. Debunking the “Clutter Myth”

Some believe that single-entry designs create cord clutter and trap assistants—but that’s only true with outdated, non-integrated equipment. As you can see from the overhead view, when the equipment is fully integrated and strategically positioned, the space is clean, open, and efficient.

Final Thoughts

This early layout decision shouldn’t be made based on what you’re used to. Forget how you worked in the past—your new future shouldn’t be designed by looking backwards.

A well-executed single-entry design creates a better patient experience, a more productive clinical environment, and a quieter, more focused workspace. Let’s take a deeper look at the strengths and tradeoffs of this approach:

The Dental Office Design Roadmap: 6 Steps to a Smarter, More Profitable Practice

Designing a dental office is about more than just picking cabinetry and colors—it's about building a space that supports your clinical goals, your team’s efficiency, and your patients’ experience for years to come.

That’s why I created the Dental Office Design Roadmap—a six-phase approach developed from helping over 400 dental offices across the country turn their vision into reality.

Whether you’re building from the ground up or remodeling an existing space, following this roadmap will help you avoid costly mistakes and create a practice that performs.

Step 1: Clarify Your Vision

Every successful office starts with a clear definition of your goals:

• What procedures do you want to perform?

• What kind of patient experience are you trying to create?

• Are you building for now—or planning for long-term growth?

This phase anchors your entire project and ensures that every decision is made with purpose.

Step 2: Build Your Team

The right partners make all the difference. You’ll need a trusted network that includes:

• An equipment and design consultant

• An architect with dental experience

• A general contractor who understands clinical space

Bringing the team together early keeps everyone aligned and minimizes surprises later.

Step 3: Develop the Floor Plan

This is where your vision becomes tangible. We focus on:

• Workflow efficiency

• Patient flow and privacy

• Operatories, sterilization, imaging, and staff areas

The right layout will improve productivity, ergonomics, and long-term flexibility.

Step 4: Select Equipment and Technology

Now that the layout is defined, we select integrated solutions that support your daily procedures:

• Chairs, delivery systems, cabinetry

• CBCT, sensors, and software

• Suction, air, and mechanical systems

We ensure everything fits within the design—and within your budget.

Step 5: Finalize Construction Documents

At this point, your architect and contractor will finalize drawings, specs, and permit sets. My role includes:

• Reviewing plans to protect your workflow

• Coordinating equipment specs and rough-ins

• Avoiding costly change orders through proactive planning

Step 6: Build and Install

Construction begins—but our work doesn’t stop:

• I coordinate equipment deliveries, install schedules, and service teams

• We confirm integration and room flow works as intended

• I’m available for support through move-in, training, and beyond

Avoid the Mistakes. Follow the Roadmap.

Too many dental offices suffer from poor layout, underutilized space, and costly design oversights. The Office Design Roadmap helps prevent that—guiding you from concept to completion with clarity and confidence.

If you're planning a remodel, expansion, or new build, let’s talk. I’d be happy to share this roadmap with you and help you take the next step in designing a smarter practice.

Blog Post Title Four

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.